While I was investigating the online dating services industry I came a cross some figures that stated that Hitwise® has estimated that there are more than 800 online dating services in the U.S. A lot of them are affiliate sites that are driving traffic to the main dating sites but over all the number is in that range for total sites available.
With that many sites what are some of the newer technologies that are going to help the better sites stand out from the rest?
With all of the video and friend based free sites out there what do internet based dating sites have to do to stand apart in order to make it?
One unmistakeable trend is the spread of these free online dating sites that have been popping up. Years past you always had to pay a fee whether the agency was a store front or online.Now there are a significant number of sites that are free to use but do make money by charging for ad space.
That bodes well for their members because that makes these online dating services more task specific and stand out among all of those free friend based sites. Because they are online dating services they also help a person to find a love match rather than just a friend.
In an interview with Mr. Mark Brooks, editor of OnlinePersonalsWatch.com he stated that some of the newer technologies that are being used with regards to online dating services include the use of avatar-based instant messaging. Another new technology is iovation®, which is intended to help online dating sites fight scams. With iovation\’s Reputation Manager™, a dating site can mark a person as being abusive and throw them out of the site. In addition, they can then notify other online dating services about this person and keep them from abusing another site.
As someone who is an avid fan of instant messaging I can completely see where IM could be a very useful tool for online dating services.Promoting its members to communicate in such a secure and simple way is excellent for building trusted relationships with customers.
People can \”hook up\” while on the dating service if they have seen each others profiles and find they are on at the same time.Simple to use, productive and high tech features are becoming available for the online dating services industry.
It seems like \”2.0\” is a suffix we can use for anything! here comes Online Dating 2.0!
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